If the market was expecting the news, then you shouldn’t see much share price movement. Earnings releases bring new information which is then priced in causing share price movement. This is why you see dramatic swings in share prices when earnings come out. For any given company on the stock market, all the relevant information about said company is already incorporated into the share price. There’s this notion in finance called the “ efficient market hypothesis” and while that may sound terribly boring, what it actually means is this. Why are we so puzzled? It’s because we believe in the “ efficient market hypothesis“. We’re sitting here scratching our heads when we see that in 2016, the single best performing stock in the S&P 500 was NVIDIA Corporation (NASDAQ:NVDA) with the NVDA stock price seeing a +224%increase in 2016.
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